Step 1 of 10 10% Your GenerationPlease identify your generation:*For the purpose of this study, we will be comparing 5 different generations identified by your date of birth.Silent Gen (1927 - 1945)Baby Boomer (1946 - 1964)Generation X (1965 - 1979)Generation Y (1980 - 1995)Generation Z (1996 --)Please identify your ethnicity* Black, African American or Negro American Indian or Alaska Native Chinese Japanese Filipino Korean Asian Indian Vietnamese Other Asian Native Hawaiian Samoan Guamanian or Chamorro Other Pacific Islanders Cuban Mexican, Mexican American, Chicano Puerto Rican Another Hispanic, Latino, Spanish origin White Happiness and SatisfactionGenerally, how would you say things are these days in your life?*Would you say that you are very happy, pretty happy, or not too happy?Very HappyPretty HappyNot too HappyDon't KnowWhen you were growing up as a child.*Would you say that you are very happy, pretty happy, or not too happy?Very HappyPretty HappyNot too HappyDon't KnowDuring the time you were growing up, who did you live with MOST of the time? Did you live with …*Both parentsOnly your motherOnly your fatherNeither parentWhat was the marital status of your parents during most of the time you were growing up...*MarriedDivorcedSeparatedWidowedNever marriedDon't knowAll in all, are you satisfied or dissatisfied with the way things are going in this country today?*SatisfiedDissatisfiedDon't KnowAll in all, are you satisfied or dissatisfied with the way things are going in your local community today?*SatisfiedDissatisfiedDon't KnowGenerally speaking, would you say that most people can be trusted or that you can’t be too careful in dealing with people?*Most people can be trustedCan't be too carefulIt DependsDon't know Your Generation Compared to OthersIn regards to your generation, select all from the list below which would identify the values and beliefs of the group:* Work ethic/Hardworking/Motivated Respectful Smarter/More well-educated/Wiser Values/Morals/Religious beliefs Conservative/Old-fashioned/Traditional Trustworthy/Honest/Honorable Caring/Giving/Helpful/Compassionate Liberal/Open to change/Open- minded/Tolerant/Progressive Responsible/Reliable Laid back/Relaxed/Carefree/Down to earth More rebellious/ disobedient/ unruly/ disrespectful General attitude/the way we act/think/do things Thrifty/Careful with money Politically active/Civically engaged Selfish/Spoiled/Self-centered Expressive/Outspoken/Outgoing/Bold Creative/Innovative/Artistic Lazy/Not hard-working Independent More environmentally aware Other different values/traits/attitudes mentions Do you think of your own age group as unique and distinct from other generations, or not?*Yes, unique and distinctNo, not unique from other generationsDon't knowCan you tell me some ways in which your generation is unique or distinct? Government and PoliticsWhich Political Party do you affiliate with?* Democrat Republican Independent I do not affiliate with a specific party Not known Did you vote in the last election? No Yes Do you trust the current United States President?*YesNoDon't knowDo you believe the US economy is headed in a better or worse direction with the current president compared to the last?*BetterWorseDon't knowDo you believe the US relations with other governments is better or worse with the current president compared to the last?*BetterWorseDon't knowThinking about the government, select the answer below that is closer to your personal view:*Government should do more to solve problemsBetter left to businesses and individualsDon't know GoalsHere are some goals that people value in their lives. Some people say these things are very important to them. Others say they are not so important. Please tell me how important each is to you personally.Being successful in a high-paying career or profession*One of the most important thingsVery important but not the most importantSomewhat importantNot importantDon't knowChoosing a career that makes a positive impact in other peoples lives.*One of the most important thingsVery important but not the most importantSomewhat importantNot importantDon't knowWhen choosing a career, I prefer:*100% Guaranteed Income to Maximize Security75% Guarantee 25% Performance50% Guarantee 50% Performance25% Guarantee 75% Performance100% Performance to Maximize IncomeHaving a successful marriage*One of the most important thingsVery important but not the most importantSomewhat importantNot importantDon't knowLiving a very religious life*One of the most important thingsVery important but not the most importantSomewhat importantNot importantDon't knowBeing a good parent*One of the most important thingsVery important but not the most importantSomewhat importantNot importantDon't knowHaving lots of free time to relax or do things you want to do*One of the most important thingsVery important but not the most importantSomewhat importantNot importantDon't knowBecoming famous*One of the most important thingsVery important but not the most importantSomewhat importantNot importantDon't knowHelping other people who are in need*One of the most important thingsVery important but not the most importantSomewhat importantNot importantDon't knowOwning your own home*One of the most important thingsVery important but not the most importantSomewhat importantNot importantDon't know Internet and Social ActivitiesNumber of hours per day using cell phone:*10 hours or more7-9 hours4-6 hours2-3 hours1 hour or lessNeverThinking about the past 24 hours, about how many text messages did you send and receive on your cell phone?*No text messages in past 24 hours1-10 text messages21-5051-100101-200More than 200 text messagesYour internet usage: Do you access the internet with your phone vs. computer.100% phone75% phone, 25% computer50% phone, 50% computer25% phone, 75% computer100% computerI do not access the internetHave you ever texted or viewed social media while driving a car?YesNoNot ApplicableHow often do you look at cell phone while driving?*OftenOccassionallySeldomNeverHave you ever texted or viewed social media while working?YesNoNot ApplicableNumber of hours per day on social media or texting friends while at work (but not work related texts or social media activities):*Over 2 hours per day1 - 2 hours31-59 minutes15-30 minutesLess than 15 minutesNeverConcerning new technology:*New technology makes people closer to their friends and familyNew technology makes people more isolatedNeither or I do not knowConcerning new technology:*New technology makes people waste too much timeNew technology allows people to use their time more efficientlyNeither or I do not knowConcerning new technology:*New technology makes life easierNew technology makes life more complicatedNeither or I do not know Consumer Spending and ResearchDo you purchase products online?*Yes, in most casesYes, occasionallyYes, but rarelyNoDo you conduct research online before making purchases?*Yes, in most casesYes, occasionallyYes, but rarelyNoDo you read consumer reviews before purchasing online?*Yes, in most casesYes, occasionallyYes, but rarelyNoDo you write product reviews?*Yes, in most casesYes, occasionallyYes, but rarelyNoDo you believe companies like Amazon are good for most local small business owners or bad?*Good for Business Small OwnersDoesn't Make a DifferenceBad for Small Business OwnersDo not knowDo you make an effort to buy local when selecting consumer goods and services?*Yes, in most casesYes, occasionallyYes, but rarelyNoWould you pay slightly more for a product and service offered by a local small business owner instead of a direct distribution channel?*Yes, in most casesYes, occasionallyYes, but rarelyNoWhich products / services do you prefer to purchase from a local business owner instead of online?*Please select all that apply. Banking Car Rental Electronics Gifts Groceries Insurance Investments Medications Office supplies Toiletries Vacation Packages Clothing Values and BeliefsPlease tell me if you think each of the following trends is generally a good thing for our society, a bad thing for our society, or doesn’t make much difference?More single women deciding to have children without a male partner to help raise them*Good thing for societyBad thing for societyDoesn't make much differenceDon't knowMore gay and lesbian couples raising children*Good thing for societyBad thing for societyDoesn't make much differenceDon't knowMore people living together without getting married*Good thing for societyBad thing for societyDoesn't make much differenceDon't knowMore mothers of young children working outside the home*Good thing for societyBad thing for societyDoesn't make much differenceDon't knowMore people of different races marrying each other*Good thing for societyBad thing for societyDoesn't make much differenceDon't know Religious ViewsWhat is your present religion, if any?*Protestant/ChristianCatholicHinduJewishIslamAgnosticAtheistOtherHow often do you attend religious services?*More than once a weekOnce a weekOnce or twice a monthA few times a yearSeldomNeverWhich of these do you think has the most influence over how you live your life these days?*The governmentBusiness corporationsBothDon't knowAllowing gay and lesbian couples to marry legally?*Do you strongly favor, favor, oppose, or strongly oppose allowing gay and lesbian couples to marry legally?Strongly favorFavorOpposeStrongly opposeDon't knowAllowing gay and lesbian couples to adopt children?*Do you strongly favor, favor, oppose, or strongly oppose allowing gay and lesbian couples to adopt children?Strongly favorFavorOpposeStrongly opposeDon't knowSilent prayer in the school system?*Do you strongly favor, favor, oppose, or strongly oppose allowing silent prayer in the school system?Strongly favorFavorOpposeStrongly opposeDon't know Financial Opportunities and CareerCurrent employment status*Unemployed, but seeking employmentStay at home parentStudentPart-time employeeFull-time employeeSelf-employedDo you now earn enough money to lead the kind of life you want, or not?*YesNoNot CertainDo you think you will be able to earn enough money in the future to lead the kind of life you want, or not?*YesNoNot CertainHow closely do you watch the amount of money you spend?*Very closelyFairly closelyNot too closelyNot at all closelyDon't knowHow likely is it that you will switch careers sometime during your working life?*Very likelySomewhat likelyNot very likelyNot at all likelyDon't knowHave you ever spent time participating in any community service or volunteer activity, or haven’t you had time to do this? By volunteer activity, I mean actually working in some way to help others for no pay.*Yes have done it in last 12 monthsYes, but have not done it in last 12 months (or unsure if done in last 12 months)No, have not ever done itDon't knowAre you covered under a health insurance plan?*Covered by health insuranceNot covered under health insurance planThank you so much for completing our survey. Although it is not required, we highly encourage you to leave your name and a valid email address. This survey allows researchers the ability to track many things, including consumer attitudes and beliefs throughout your lifetime. About every 5-years, we may request you update your data record to determine how your views, attitudes and opinions change. WE DO NOT USE YOUR CONTACT INFORMATION FOR ANY OTHER PURPOSE AND WILL NOT SELL OR SHARE YOUR INFORMATION.NameNot required, but would be appreciated. Will be kept confidential. However, if provided, will make it easier to match surveys for future use. First Last EmailNot required, but would be appreciated. Will be kept confidential. However, if provided, will make it easier to match surveys for future use.
